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Current privacy policy published: 26 November 2020 | Privacy Policy Version: 1.0

This policy may be updated from time to time and is valid as soon as it is published. We will make every effort to notify you if our privacy policy changes.

Who we are

Our website address is We are a canine wellness company located in Ojai, California. To contact us, please email


  • Email Communication: When you send us a message, you are consenting to receive communication from us regarding your inquiry. We may contact you with other information or updates about our services and/or marketing emails from thereon. You may opt-out of receiving this communication by requesting to have your contact information removed from our records by any means provided at the end of this page.
  • You can choose to amend or delete any of the data we collect and store about you at any time. You can contact us to request this by any of the means provided at the end of this page.
  • We will hold your data for different periods of time depending on the reason we collected your data for processing:
  • Data collected for communications and/or marketing purposes – we will hold your data for as long as we feel it is relevant to market our services to you and for as long as you are happy for us to do so. We will monitor the engagement of our marketing communications every 12 months. If we feel you are not engaging with our communications, we may delete the data that we store about you for these purposes.


What is consent?

Your ‘consent’ is your explicit permission for us to process your data for a specific reason. This mainly applies to us using your data for transactional (in order to complete a sale or fulfill an order) or marketing purposes.

How do you get my consent?

When you contact us through the contact form on the website, by email, by phone, or in person; you are giving us consent to contact you and send you communications.

If we process your personal information for another reason, like marketing, we will ask you directly for your expressed consent, wherever possible, before doing so. This can take a few different forms on our site:

  • A tick box as part of the checkout process asking you to ‘subscribe to our newsletter’ or similar
  • A short form or pop-up box that asks for your email address, asking you to ‘Sign Up’ or similar
  • A short form that asks for your email address as part of a content download, where we will make it clear that you are also signing up for marketing communications

If you’ve given your consent by providing your email address, we will, wherever possible, also ask you to confirm your email address, which represents a double confirmation, or ‘double opt-in’ of your consent.

How do you get my consent?

If, after you opt-in, you change your mind, you may withdraw your consent for us to contact you, or for the continued collection, use, or disclosure of your information, at any time. The easiest way to do this is to click on the ‘manage preferences’ or ‘unsubscribe’ links at the bottom of our marketing emails. You can also achieve this by contacting our data controller, Eileen Choi at


Data that we process about you belongs to you alone, and you have rights surrounding that data that we will (and are required by law) to respect. Here is a list of your individual rights around your data and what they mean:

Right to be informed

You have the right to know how we collect and use your data, how long we will store it, and who we will share it with. That is the purpose of this privacy policy and our cookie policy.

Right of access

You have the right to obtain a copy of the personal data that we store about you. We are required to provide this to you in a commonly accessible format, free of charge, within 30 days of your request. Which we are happy to do!

Right to rectification

You have the right to have any inaccurate data that we store about you rectified, or completed if it is incomplete. We are required to complete this within 30 days of your request.

Right to erasure

You have the right to ‘be forgotten’. This means you can ask for us to delete some or all of the data that we store about you. We are required to complete this within 30 days of your request.

Right to restrict processing

You have the right to restrict how we process your data in certain circumstances. For example, if you asked us to correct data stored about you, you could also ask us to restrict how we process that data whilst we go about correcting it.

Right to data portability

You have the right to receive personal data stored by us about you in a commonly used machine-readable format. You also have the right to request that we transmit this data directly to another controller.

Right to object

You have the right to object to your data being processed. This is not necessarily the same as the right to erasure, as it focuses more on the data being processed, as opposed to being stored. For example, if you objected to us using your data for marketing purposes, we would stop processing it for marketing purposes.

If you feel anything in this privacy policy or in these rights is unclear, please feel free to contact us via our Contact Us page.


We will not disclose your personal information to third parties for their purposes and benefit unless we are required by law to do so, or you have given your specific consent in advance.


  • In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. An example of a third-party provider used by us would be Zoho Mail, an email service provider, which we may use to contact you via email.
  • Here is a list of the third parties we use that may collect or handle your data when providing their services to us. Here ‘hold’ means they store your data for a period of time and ‘process’ means they pass your data from one system to another within our environment. Next to each is a brief description of why we use them and what data they interact with. Their name is a link to their privacy policies:
  • Zoho Mail – email service provider and email gathering on-site. They will hold and process your name and email address, plus additional relevant information about you such as where you signed up for our services, your engagement with our marketing emails, your IP address, and an estimate of your location.
  • Hotjar – A behavior analytics and user feedback service that helps us understand the behavior of our website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
  • Facebook Messenger – An instant messenger platform owned and operated by Facebook to help us respond to our customers faster.


  • To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
  • If in the unlikelihood of such an event, we would endeavor to contact all affected individuals as soon as the details of the event had been established, so that they could take any appropriate actions. We would also endeavor to contact the Information Commissioners Office (ICO) within 24 hours to notify them of the data breach.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us via our Contact Us page.